HOW DO YOU RAISE $3 MILLION?
The fund raising pyramid is a tried and true formula for
answering this question. Generally it is based on halving your
largest expected donation until you reach your lowest acceptable
donation and then doubling the number of required donors for each
level. The result is a game plan you can then tailor to your own
campaign. BE SURE that 85% of your campaign total comes from 15%
of your targeted donors (some fund raisers use 80%/20% as their
guideline).
MAXIMIZING DONORS
Some fund raisers estimate that you have to approach 4 times
as many potential donors as needed donors in order to reach your
goal. Our experience, with clients who have installed one of our
walls early on, is that this figure can be reduced to less than 2
to 1.
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|
Donation
$500,000
$250,000
$100,000
$50,000
$25,000
$10,000
$5,000
$2,500
Totals
|
Donors
1
2
4
8
16
32
64
128
255
|
Raised
$500,000
$500,000
$400,000
$400,000
$400,000
$320,000
$320,000
$320,000
$3,160,000
|
