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FUND RAISING PARTNERS - ISSUE #6
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RECOGNITION BENEFITS EVERYONE
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INSTITUTIONAL BENEFITS
The advantages of physical recognition are well
documented. Campaign increases are immediate. Donor relationships
become long lasting. Growth is permanent.
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DONOR BENEFITS
95% of donors want to be publicly recognized.
Institutions that maximize their physical and public recognition
of donors quickly become "donor rich".
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Institutional benefits
- Solidification of Commitments
- Accountability for Commitments
- Allegiance of Donors
- Visible Tracking of Attainment
- Unifying Face for Campaign
- Identification of Institution as a Thanking Organization
- Permanent Solicitation for New Donors
- Invitation to Participating Donors to Upgrade Their Gifts
(for those institutions that publicize gift level distinctions)
- Tradeable Resource for Discussing Gifts and Increased Giving
- Growth in Number of Donors
- Increase in Size of Donations
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Donor benefits
- Security in the Permanence of a Physical Recognition
- Sense of Belonging Through Inclusion in a Public Listing
- Status by Being Individually Listed and Praised
- Opportunity to Self Actualize to New Levels (for those
recognitions that publicize gift level distinctions)
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